Ownership and Control as Important Aspect of the Media Essay Example for Free

Ownership and Control as Important Aspect of the Media Essay Discuss two contrasting theories and relevant studies to explain the extent to which ownership and control is an important aspect of the media. The term mass media is essentially information which is targeted at a large audience. The Mass media is a global industry which has played a major role in shaping society over the 20th century. As technology has developed and created the opportunity to communicate with huge numbers of people, the mass media has developed and with it the media’s impact on society. Over the last fifty years the media has changed its shape yet again to fit in with our increasingly technological society; various forms of new media have appeared: smartphones, laptops, internet and ipods. The general aim of these new mediums is to allow greater flexibility to the user and access media while mobile, also they are not physical forms of media but electronic, which has its own advantages and disadvantages. There have also been major changes in ownership and control of the media; it has become both increasingly concentrated and transnational. An example would be the controversial Mr. Murdoch. His News International group owns over one third of newspapers in Britain, Two other companies, Mirror Group Newspapers and United Newspapers own another 40 per cent between them. This clearly shows that the bulk of the power is held by only a few individuals, this creates very serious political and economical implications. Murdoch’s paper has been partially responsible for getting each government elected over the past fifty years; every party he has supported over the years has won. Two main sociological theories are used to explain ownership and control of the mass media: Pluralist theory and Marxist theory. Each have there own interpretations of the issues and subsequent strengths and weaknesses which I shall now discuss. Pluralist theory is all about power in society. They believe that no one group or elite dominates society. It is essentially a functionalist view. Instead Pluralists believe that there is a range of interest groups who share power. Pluralists argue that the mass media reflect such a range of interests. They argue that the mass media simply reflect what we, the public, want. If it is biased it is because that is the view people want to hear, it simply reflects the publics opinion rather than trying to make people think a particular way. For example the British press is generally conservative; Pluralists argue this is because British society is generally conservative. Pluralists would also say that the mass media provides a wide and diverse choice for the consumer. Therefore there is no single dominant ideology but a genuine choice for the consumer. Minority views are expressed just the same as the dominant views. Because of this Pluralists argue that the mass media has little or no influence on the views of the masses. At most it simply reinforces what people already believe. Pluralism recognizes the ability of the individuals to make up there own mind about key issues. For example, in the general elections of 1997 and 2001 viweing figures dropped sharply during the campaign, suggesting most people had decided who to support before the campaign even started. Furthermore in the 1992 elections the swing to the conservatives was just as great from the neutral Independent as is was from those who read pro-conservative tabloids. Even readers of The Sun, which was strongly against a conservative government, indicated in election polls that they had voted conservative. The Pluralist perspective is criticized for ignoring clear evidence of bias, mainly political bias and the influence it can have on society. For example, the political party supported by Rupert Murdoch’s papers has won every election since 1979. When he decided to switch from Labour to Conservative in 1997, there was a 15 per cent swing to Labour amongst readers of The Sun. This clear evidence of bias due to the views of a single man is ignored by the Pluralist perspective. The impact of the mass media is obviously key to election campaigns and has a massive impact on society as a whole. Arguably Rupert Murdoch alone has been responsible, in part, for getting each government elected since 1979. This clearly is very undemocratic and bad for the country. The Marxist conflict theory views the mass media as a means of not only influencing people, but also controlling them. It is used as a tool by the ruling class to maintain control and power through transmitting a conformist conservative view of the world. Sociologist have created two general views within Marxism, Manipulative Marxism – which places emphasis on the mass media as a form of economic capitalism and Hegemonic Marxism – which emphasises the mass media as a means whereby the ruling class project a culture which reflects their own norms and values, to the exclusion of all others. The concentration of ownership increases such control. Marxists also argue that the ruling class use the media as a filter through which information is passed to the mass of the population. In emphasizing the acceptance of the status quo, the media resists change and therefore works against the interests of the working class. The media therefore will project capitalism positively, creating a false class consciousness to the proletariat to prevent them realizing their exploitation and thus overthrow capitalism. Because of the established media moguls such as Rupert Murdoch it is difficult for small firms and individuals to gain much credit and fame. The Marxist perspective is seen as strong in analyzing the mass media from a conflict perspective. In doing so it helps to explain the mass media as a source of inequality within capitalist society. It also helps to explain the perceived bias within the media. For Marxists this is particularly important in a political and economical context. Marxism identifies and analyses political bias within the media, for example the consumerism culture that the newspapers promote. However, the Marxist theory is criticized for underestimating the ability of individuals to absorb information and make up there own minds about what they agree with or disagree with. Critics argue that people are not like robots who passively accept what they are told, rather they critically judge a variety of issues and make up there own mind using what they have been told and their own individual experience with the issue. James Curran, in Mass Media and Democracy: A reppraisal (1991), argues that the growth of commercial radio and television re-affirms the view that there is a widespread choice with a core public sector combined with an expanding private sector. Thus, the impact of ownership and control is negligible given the real and diverse choice that exists. Currans study supports the Pluralist perspective. Studies such as Curran’s are strong in recognizing the changing nature of British industry and how it applies to the mass media. Such conclusions are supported by the reality of the mass media that, despite a concentration of ownership, is run by a diverse range of individuals from different social backgrounds, through joint stock companies. However, this tends to ignore the fact that the largest proportion of shares in any public liability company is owned by either wealthy individuals or large institutional shareholders. From a Marxist perspective the ruling class is seen as an agent of ideological control in modern society, used by the ruling class to establish and impose its values on the working class. This is a view taking by Miliband in The State in Capitalist Society (1973). Miliband argues that the mass media is an agent of capitalist control, rejecting the pluralist theory that there is genuine choice.

The Benefits of Animal Cloning :: Cloning Argumentative Persuasive Argument

The Benefits of Animal Cloning Put yourself into the body of someone who is need of a vital organ. You are on a waiting list, but who knows when you will receive this precious organ. The doctor says the chances of receiving an organ donor are slim because of your rare genetic make-up. The thought of praying for another human to die, just so you can live, seems selfish, but today, the only way to receive an organ is from the death, or the chance of death, of another human being. Even then, the donor may not match. Now imagine it is the year 2007, and you are in dire need of a heart. The doctors do several tests to determine your genetic make-up, so they can find the right animal to match your needs. After replacing your heart with a pig heart, you recover and go on with everyday life. No one had to die, and you received your heart. With today's technology, this, and more human benefits, will be made possible with animal cloning. The process of cloning is very complicated and involves making a genetically identical organism through non-sexual means (Olson). There are different ways to produce a clone, but one of the most common procedures is carried out by cell nuclear replacement. This procedure is often used because it is easier to target specific genes, so the DNA strands can be altered (Olson). In this procedure, the donor egg and a somatic cell from the animal are used to be cloned. The nucleus, which contains the genetic material, is removed from the donor egg and replaced with the nucleus from the cell of the animal to be cloned. "This creates a cloned embryo, which is then stimulated to begin dividing" (Centre). Animal cloning controversies rose after 1997 when Ian Wilmut cloned the first mammal (sheep), named Dolly, from an adult cell (Wilmut, 21). Since the first cloned mammal, scientists have worked to find a practical application for cloning that will produce advances for human diseases. In some inherited disorders, such as hemophilia, cystic fibrosis and emphysema, the only way to treat such patients is through therapeutic proteins, which are obtained through the milk of an animal (Straight). These animals carry a certain protein that is secreted in their milk or blood, which is then harvested and purified for use (Nagal). Drugs made from these proteins are extremely scarce and expensive.

Hostel or home Essay

Most Young people think about living away from home as the best part in their lives because they will have more freedom and that can be really exciting for them; however, they do not realize that living at home has more benefits compared to living away from home. The best thing about living away from home is that you have more freedom. You can set your own rules, stay up late, invite friends to your place and have parties whenever you want; hence, a parent- free environment is awesome, but you need to be mature enough to handle it. A drawback is that you may feel homesick. You may miss the moments that you used to share with your family, or even those familiar things such as your neighborhood, your bedroom, your pet and so on. A study in Neuropsychiatry states that people get higher mental health scores if they lived in their family home. Another disadvantage is that you will have to pay a rent, pay the bills, and buy your own food which will definitely affect you in the financial aspect. Finally, another aspect is convenience. You will not have many of the things that you used to have at home. You will have less free time for other activities because you will spend more time doing housework, balancing the budget and organizing things by yourself. On the other hand, living at home can be frustrating because you always have to obey rules; Your parents will control you most of the time, but this can be a benefit because it can prevent you from being lazy and wasting time doing things that are unproductive. The emotional aspect is also a plus because you would definitely feel better at home. There is nothing like family. They can support you when you need them and cheer you up. Moreover, you can save a lot of money because you do not have to pay a rent neither do you have to buy your own food because your parents will do that for free or sometimes charge you just a low rate. Another point in favor is convenience. You have almost everything you need at home; furthermore, your mother usually does all the housework, at least of the common areas, and organizes everything; consequently you will have more free time for studying or just going out with your friends and having fun.

An Argument Against High Salaries in Major League...

An Argument Against High Salaries in Major League Baseball Twenty-five million dollars made per year. Over one hundred fifty-four thousand dollars made per game. Over forty-seven thousand dollars earned per at bat. Sounds a little ridiculous, does it not? That is what current Texas Ranger shortstop Alex Rodriguez earns to play the game of baseball (azcentral.com). Baseball is a game that children have been playing in schoolyards and fields for the past one hundred years. It may not be a game anymore. On the Major League level it has become a business. This is where the problem starts. There are twenty-five players who make more than ten million dollars per year, a price that, ten years ago, only two†¦show more content†¦The statistics from 1975 show that the average salary was just over $44,000, quite comparable to a successful business CEO at the time, while the minimum earnings were $16,000, an amount that equated to $8.00 per hour had they been working a typical job. Players making that much at the time were more than likely to hold an off-season job to supplement their income. Lastly, the highest-paid player was Dick Allen of the Philadelphia Phillies making $200,000 per year, quite outstanding at the time (Stark). Jayson Stark, ESPN columnist, presents an interesting argument of the downfall of baseball after free agency. He uses sarcasm and slight humor to introduce the reader to the topic of free agency and uses the argument style of comparison and contrast to predict what today might have held had there been no free agency. But within his column, player agent Tom Reich states, â€Å"The people who criticize free agency to easily today don’t realize how bad baseball was twenty-five years ago† (Stark). It is Stark who realizes that the talent of the game has improved, but the overall passion in each player may have decreased. In a recent poll, football has been voted by the fans to be the new pastime of America. 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